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OOH Advertising Agency

Designed and launched a presentation website focused on aggressive SEO for an Out-of-Home advertising agency.

THE PROJECT

1.
This project involved creating a sleek presentation website for an advertising agency specializing in Out-of-Home (OOH) services. The primary, explicit goal was not just to have an online presence, but to build a powerful lead generation engine. The entire site architecture, content, and technology stack were chosen to maximize visibility for highly specific, valuable keywords related to OOH advertising, turning search engine traffic directly into qualified business leads.

THE CHALLENGE

2.
  • Dominating search engine results for competitive keywords in the advertising sector against established players.
  • Structuring the website and content exclusively for SEO and lead capture, without the distractions of a traditional, broad-purpose corporate site.
  • Ensuring near-perfect scores on Google's Core Web Vitals and other technical SEO metrics to gain a competitive edge.
  • Creating compelling copy and calls-to-action that would convert targeted organic traffic into actual inquiries for high-ticket OOH services.

THE SOLUTION

3.
  • The website was built using Next.js to leverage server-side rendering (SSR) and static site generation (SSG), providing an ultra-fast user experience and optimal crawlability for search engines.
  • An exhaustive SEO strategy was executed, starting with deep keyword research to identify user intent. This informed the creation of dedicated landing pages for every service variation and location.
  • Implemented a rigorous on-page and technical SEO plan, including structured data (Schema.org) for services, to give search engines precise information about the agency's offerings.
  • The user interface was designed to be clean and direct, guiding visitors toward strategically placed lead collection forms, maximizing the conversion rate from every click.

TOOLS & SKILLS

4.

Tools

– Next.js

– Vercel

– Figma

– Ahrefs / SEMrush

– Google Analytics

– Google Search Console

– Hotjar

Skills

– Technical SEO

– Keyword Research & Strategy

– Lead Generation

– Conversion Rate Optimization (CRO)

– Web Development (React, Next.js)

– Content Strategy for SEO

– Performance Optimization

– UI/UX for Conversion

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